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What is Data Communication?

Data communication is the transfer of data between devices using a transmission medium. It can be done through wired media like twisted pair cable or coaxial cable, or wireless media like optic bigdataroom.net fibers or radio waves. The data needs to be encoded, encapsulated, and transmitted by the device sending it, and decoded and decapsulated at the receiving device. This procedure is similar to transmission of analog signals however, it is more complicated and concentrates on binary data (1s & 0s).

Companies are using data communications to communicate information to dispersed users. This improves efficiency within their organizations. For instance, an automotive manufacturer needed to share information to 6’000 inexperienced and dispersed dealers of spare parts in order to match demand with stock and reduce the amount of waste. This required communication using a network not optimized for data transmission and use of a mobile app that was difficult for novice users to navigate.

Effective data communication starts with understanding your audience and how they see the data. It is about creating visuals to enhance the story, providing context-based information, and then articulating insights with a clear narrative. It also involves adjusting content to the specific audience based upon their hierarchy, technical knowledge and interest level. It also means pushing the creative boundaries to make data communications more memorable and memorable.